Need words?

No worries. I’m a creative copywriter who knows how to craft words that speak. From eCommerce to ghost writing that novel you never knew you had in you; tell me your last dream and I’ll write a short story that’ll make your next cocktail party convo go great. I write like my life depends on it, because it does. Let me write for you.

Hi. My name is Clark Ogier. I am a storyteller. I began writing professionally with freelance arts & entertainment pieces based out of Jacksonville, Florida. I’ve contributed to blogs, written technical documentation, composed business proposals, optimized transactional and marketing emails, drafted press releases and have been published in a variety of print and online literary journals. I most recently settled down into fashion & lifestyle copywriting for some big companies, writing long and short form style guides, product descriptions, landing page headlines and more. I adapt my voice to those who wish to speak, sell and surprise.

The rundown (CV)

Clark Russell Ogier


Outlier — February 2024 - Present

Senior Writer / AI Analyst

• Engineer prompts and responses to help train large language models (LLM)

• Evaluate LLM responses based on a strict rubric

• Audit user chat histories and LLM responses for consistency

Stabilize Revitalize Fort Pierce — May 2022 - Present

Senior Copywriter

• Oversees all promotional and marketing content

Mixbook — June 2024 - September 2024

Contract Copywriter

• Crafted marketing and promotional emails, landing pages, newsletters, in-app event pages

• Helped ideate campaign direction and the inaugural newsletter

Partnering in Education — February 2024 - May 2024

K-3 Instructor

• Taught English Language Arts, Math and Art

Haddad & Partners / PureRED — December 2022 - May 2023

Copywriter & SEO Specialist

• Primary Client: Charter Communications

• Authored Premium Channel content and other landing pages in Adobe Experience Manager (AEM)

• Created geolocation pages for specific markets where services are provided

• Wrote copy for paid ads across multiple verticals

• Conducted high-level SEO audits on potential client sites

Zumba — August 2021 - December 2022

Copywriter

• Wrote dance-worthy copy for Creative Marketing team with other writers and graphics team to create Zumba Wear apparel campaigns, various emails for instructors & students, newsletters, social templates/memes for instructors to promote their classes, SMS, scripts, landing pages, headlines, product descriptions, product branding, and more

• Worked closely with Zumba Wear department and their art directors to see campaigns from written brainstorm drafts to full execution

• Attended photoshoots for Zumba Wear to assist and collaborate with production and graphics team to “find the right words”

• Crafted copy that follows SEO best practices

• Brainstormed/presented weekly updates on creative initiatives with executives

• Ensured all communications are aligned with company tone and voice

Cobra Puma Golf — July 2022 - January 2023

Copywriter

• Assists with product descriptions & other copy requests as needed

Bug Bite Thing — April 2021 - August 2021

Copywriter

• As seen on Shark Tank! 🦈

• Lead copywriter for email, paid ads, organic, social media, internal communications, scripts, blogs, campaigns, public relations, sales letters and more

• Aligned consistent tone, voice and messaging across company communications for internal and external customers

• Managed multiple social media accounts, including caption creation, hashtag research and content calendar

• Worked cross-functionally with graphics team to strategize and create original webcomics for social engagement

• Lead SEO analyst, using SEMrush to conduct site audits, keyword research, competitor analysis

• Liaised with public relations department to incorporate media hits into social and blog (organic) strategy

• Proven record of getting social media accounts verified, growing follower base and increasing engagement across multiple platforms

• Maintained company style guide to align company voice

• Ghost wrote internal communications, social media posts, blog articles, video scripts, interview responses (including for Forbes and Fast Company), resumes, and other communications as needed for executives

Stein Mart — August 2019 - August 2020

Digital Commerce Copywriter / Project Manager

• Wrote and implemented copy for eCommerce, marketing, transactional emails, SMS and store signage for Stein Mart

• Composed headlines, landing pages, CTAs, buying/design guides and on-page SEO copy for the following categories: women’s, juniors’, men’s and kids’ apparel, shoes, handbags, jewelry, accessories, bed & bath, home décor and luggage

• Developed brand voice cross-functionally between digital, eCommerce, print, email, SMS and other marketing materials

• Maintained site wide banners and promotional content (HTML)

• Served as point of contact for outside SEO vendor

• SEO: Wrote on page content and meta data for over 600 pages for SteinMart.com during replatform and current site

• SEO: Improved Google SERP results for multiple categories and brand name searches

• SEO: Worked with teams throughout the company to increase awareness of SEO knowledge (URL structure, backlink campaigns, alt text/meta descriptions, trends analysis and keyword research)

• Project managed a team of 5 throughout SteinMart.com's replatform, with duties including quality assurance emails regularly to the entire eCommerce department, directly reported to the VP of eCommerce as to the team's progress and assigned/recorded daily tasks for the creative team

VENUS Fashion Inc. — August 2016 – August 2019

Copywriter / Proofreader

• Drafted internal and external communications throughout the company (i.e. culture initiatives, emails, marketing materials, product descriptions)

• Proofread print publications and website for consistency and errors that align with current brand voice, as well as product inventory

• Assisted creative design team in print layouts that align with brand voice

Ponte Vedra Concert Hall — April 2014 – August 2016

Assistant Production Coordinator / Rental Coordinator

• Scheduled, supervised and acted as point of contact for rentals of the Concert Hall, including weddings, fundraisers and local government meetings

• Created custom pricing packages and invoiced rental clients before event date - Advanced production and event details with tour/hospitality managers of national-act performances

• Advanced and settled merchandise sales and percentage splits for each show

• Assisted in clerical work, Ticketmaster ticketing sales and box office operation as needed at both the Concert Hall as well as sister music venue, the St. Augustine Amphitheatre (The Amp)

Folio Weekly — September 2014 – November 2019

Contributing Writer

• Featured Arts & Entertainment Music features, “The Cat’s Meow,” “Broncho Rides The Wave of Past and Present Rock,” “Cracking the Shell”

• Wrote various articles in “Our Picks” section for upcoming local events, such as “Music, Stories and Conversation: Muslim Journeys,” “A View of Sub-Bourbon Street: Courtney Asztalos,” “Sculpting a New Face for Downtown: Sculpture Walk Jax”

Sestar Technologies, LLC — January 2014 – November 2014

Copy Editor

• Assisted in editing business presentations and publicity materials on “Solar in Color” solar technology

Envisage International — January 2014 – May 2014

Copywriter

• Created online content for educational marketing / international student recruitment company, articles such as “Maintaining Mental and Physical Well-Being Abroad,” “Obtaining Your H1B Visa,” “The Importance of Sleep as an International Student”

• Composed blog posts for InternationalStudent.com, such as “5 Reasons to Study English Overseas,” “Top 5 Considerations When Choosing Your ESL Teaching Position,” “Top 5 Countries to Teach English”

Psychic Gloss Magazine — November 2013 – January 2014

Contributing Writer

• Wrote philosophy feature article for November issue entitled “Schopenhauer: Philosophy of the Will and Aesthetics”

Taiyuan University of Science and Technology — September 2011 – June 2013

Foreign English Teacher

• Taught English as a second language to university students at the freshman, sophomore and junior levels, focusing on spoken and written English, in addition to courses on Western Culture and Film

• Evaluated university professors competing to travel to Auburn University, Alabama as six-month visiting scholars

• Designed and implemented custom syllabuses and lesson plans for each course to which I was assigned

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Education

University of North Florida — Jacksonville, Florida — May 2011

Bachelor of Arts in English

Bachelor of Arts in Philosophy

- Graduated Summa Cum Laude

- Vice President, Sigma Tau Delta - International English Honor Society

- Representative speaker for Poetry at the commemoration of the Creative Writing Department's inclusion as an official academic department at UNF



Skills: Microsoft Office Suite, Windows and Mac OS X environments, Google Analytics, Google Ads, Working knowledge of Adobe Creative Suite, Working knowledge of HTML/CSS, Working knowledge of SEO tools such as Moz, SEMrush and Screaming Frog, Social Media / Blog Platforms (Wordpress, Instagram, Facebook, YouTube, Pinterest, etc.), Pro Tools