zumba

at zumba, i helped concept and execute high-impact campaigns alongside the creative team and product managers. i wrote biweekly newsletters, developed global instructor resources, and helped brand and launch new technical fabrics for zumba wear. i also supported zincon, zumba’s annual convention of 4,500+ instructors.

fave campaigns

  • hello kitty next to woman in hello kitty workout gear holding an illustrated boombox

    hello kitty & friends x zumba

    a nostalgic collab bursting with retro color and ‘80s attitude, celebrating friendship and fearless self-expression.

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  • Two women smiling and dancing, one wearing a black crop top and beige pants with colorful designs, the other in a black sweatshirt and shorts, surrounded by colorful doodles of suns, hearts, flowers, and rainbows.

    the fun edition

    playful, colorful, and full of whimsy — this campaign brought sticker-book joy to every move.

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  • diptych of tattooed woman in zumba workout bra and sweatpants

    jungle paradise

    we unleashed the inner animal with fierce prints and wild new gear designed to stand out.

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  • A woman in athletic wear smiling and dancing against a gold and black speckled background with the words "FIND YOUR SHINE" in gold glitter at the top.

    find your shine

    from sequins to sparkle, this holiday campaign was made to light up up the dancefloor.

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