eCommerce
When it comes to eCommerce, my copywriting approach is to write words that connect with the customer, leveraging trends and keyword research, along with overall design and product presentation, to complement what leads to the click and/or conversion.
From instructor training collateral to Zumba Wear apparel everything, I’ve gone pretty footloose at Zumba.
Stein Mart
Working closely with the design team and creative/art directors, we’d bring fashion to life.
Holiday Preview / Sweater Campaign Fall 2019
Homepages:
At Stein Mart, one of my roles was to write headlines for the homepages and landing pages. This is where I exercised short and punchy messaging to pull the customer into the shopping experience. Not only did I try to capture what was presented to the customer immediately, but as well as what was on the other side of the click that ultimately lead to higher conversions.
Landing page categories included women’s, juniors’, men’s and kids’ clothing, jewelry, handbags, shoes, bed & bath, home décor, boutique, trend shops and more. The pages consisted of a hero with CTAs, ‘Featured Categories’ navigation grid, our Certona driven ‘May We Suggest’ personalization API and on-page SEO copy.
Venus Fashion
Products. Described.
I have a penchant for writing product descriptions that are enticing, SEO-friendly, keyword researched and, most importantly, they sell.
At Venus, I had hands-on interaction with the product (fashion, lingerie and swimwear), allowing me access to every feature the apparel offered, leading to more descriptive copy that informed the customer, and ultimately delighted.
Complete the look.
It wasn’t about selling the jeans. I wrote to sell confidence. I helped implement the idea of the outfit, the entire look that the customer was aiming for, the look that, at the time, we called ‘contagious’.
I worked closely and cross-functionally with creative teams to create content with intrigue.